ConAgra Foods is committed to the health and wellness of our consumers. As one of North America's favorite food companies, we recognize that it's important not only to have tasty meals that fit busy schedules, but also to ensure our food solutions are nutritious.
The Start Making Choices™ program exemplifies this commitment. Start Making Choices incorporates flavorful, convenient, and nutritious ConAgra Foods products into personalized nutrition, activity, and well-being plans that can put people on the road to a more balanced lifestyle. With Start Making Choices, we are demonstrating how healthful foods can fit into an overall approach to wellness that is enjoyable, practical, and achievable.
This focus goes beyond Start Making Choices to all ConAgra Foods brands. ConAgra Foods brings together its more than 100 registered dieticians, chefs, home economists, and engineers—a tremendous pool of talent and expertise—into Centers of Excellence. These specialists focus on Nutrition, Protein Science, Sensory Insights, Packaging, and Culinary with a passion for innovation and continuous improvement. We view nutritional improvements as more than just decreasing sodium, sugar, fat, and calories. In many cases, we're also boosting fiber and protein in ingredients and vegetable content in meals.
Our proactive, ongoing, and systematic focus leads to products that are more nutritious while providing great taste—and to programs such as Start Making Choices that make nutritious foods an integral part of a more balanced lifestyle. It's all part of our efforts to help our consumers enjoy happier, healthier lives.
