Children
As a leader in the food industry and commercial food service, ConAgra Foods has a special responsibility to schoolchildren to provide healthy options and accurate nutritional information.
Childhood obesity is an increasing problem. The rate of obesity among children 6 to 17 years of age has tripled since 1975, from about 5% to 16%, according to the Centers for Disease Control and Prevention.
ConAgra Foods has taken action by reformulating our Kid Cuisine frozen meals to improve nutrition and cut fat. We have improved The Max, our popular school food service pizza, by incorporating Ultragrain, our groundbreaking whole-wheat flour with a taste and texture similar to white flour. We've also added protein and fiber, and reduced fat and sodium—and kids love it.
The Chef Boyardee brand is among the most recent ConAgra products to see its recipe updated to reflect new nutritional science and the USDA's dietary guidelines. And that's just the beginning. In all of our children's offerings, we're creating more nutritious foods, through such means as adding calcium or fiber.
In addition, we take care in our promotions to children and their parents. We are committed to responsible and truthful advertising and hold ourselves and our agencies to the highest standards.
